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castorama.pl
Quick facts:
| contract period | 8 months |
| result after audit | 40% short term increase, 80% long term increase! |
How did that happen ?
Castorama is a chain of DIY stores, placed all around Poland.
My work at this project was entirely supposed to improve on-page factors, enabling googlebot to be able to crawl website faster, and understand the structure of the website better.
For all September (first period) I was analysing the website’s issues to find the weak spots. Finally I have prepared a document covering 60 improvements to the website, which we have implemented with the development team ( second period).
It took Google two weeks to evaluate the website, after which websites organic search visibility grew!
This one SEO audit did more to Castorama’s visibility than any other SEO action taken in the past 2 years!
So what will be your next step?
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